What ever happened to Cal Worthington?
Cal Worthington: The Iconic Car Dealer and Advertising Legend
If you grew up in the United States in the 20th century, there's a good chance you've heard the name Cal Worthington. For many Americans, Worthington was more than just a car dealer; he was a cultural icon, known for his quirky personality, memorable advertising campaigns, and larger-than-life presence. In this blog, we'll take a closer look at the life and legacy of Cal Worthington.
Early Life and Career
Calvin Coolidge Worthington was born on November 27, 1920, in Shidler, Oklahoma. He grew up in poverty during the Great Depression and dropped out of school at the age of 13 to work on his family's farm. In 1937, Worthington joined the Civilian Conservation Corps, a government program that provided jobs and training for young men. He then enlisted in the Army Air Corps in 1939 and served in World War II as a B-17 pilot.
After the war, Worthington moved to Corpus Christi, Texas, where he started selling used cars. He eventually opened his own dealership, and his business grew rapidly thanks to his innovative marketing strategies. He was one of the first car dealers to use television advertising, and he quickly became known for his catchy jingles and unusual commercials.
The "Go See Cal" Campaign
In 1950, Worthington moved to California and opened his first dealership in Long Beach. It was there that he launched his most famous advertising campaign: the "Go See Cal" commercials. In these ads, Worthington would sing a jingle that went like this:
If you need a better car, go see Cal
If you want to save a buck, go see Cal
If you want to get a good deal, go see Cal
Go see Cal, go see Cal, go see Cal!
The jingle became an instant hit, and the "Go See Cal" campaign became one of the most successful and enduring advertising campaigns in American history. The commercials featured Worthington performing stunts with animals, including tigers, elephants, and even a killer whale. He also became known for his famous dog, "Spot," which was actually a different animal in every commercial (including a lion, a gorilla, and a hippopotamus).
Worthington's unique and memorable advertising style made him a household name, and he was soon featured in movies and TV shows, often playing himself. He even wrote a book in 2009, titled "Go See Cal: A Hollywood Legend's 60-Year Odyssey."
Legacy and Impact
Cal Worthington passed away on September 8, 2013, at the age of 92. He left behind a legacy that extended far beyond his car dealerships and advertising campaigns. Worthington was known for his generosity and philanthropy, and he was involved in numerous charitable organizations throughout his life. He was also a major supporter of the Boy Scouts of America, and he was awarded the Silver Buffalo, the highest award given by the organization, in 2005.
In many ways, Cal Worthington embodied the American dream. He started with nothing and built a successful business through hard work, ingenuity, and a willingness to take risks. He was a true original, a one-of-a-kind personality who left an indelible mark on American culture.
In conclusion, Cal Worthington was a legendary figure in the world of car dealerships and advertising. His quirky personality and unforgettable commercials made him a beloved icon of American culture. Although he passed away several years ago, his legacy continues to inspire and entertain people to this day.
